hf designs was started in 2015 by Hayley Fogleman, our lead designer and project manager. Hayley originally started the company as a side-gig freelance business, partnering with local clients through word-of-mouth growth opportunities. As her portfolio expanded, small business clients turned into corporations. Local clients turned into international collaboration. And a team of one became a team of multi-faceted creative minds. In its current state, hf designs has built countless websites, designed apps and software, and brought life to many up-and-coming brands.
Our mission is to find the happy medium between art and strategy. We have only seen opposite sides of the spectrum: user experience being sacrificed for aesthetics or vice versa. We believe that the two can work in tandem to achieve all of your design goals and dreams. An intelligent brand initiative is perhaps the most important sales-tactic a company can apply. We bring this concept to each one of our projects ensuring that your marketing and creative is not only reflective of your business’s values but also recognizable to consumers while conveying your brand story.
Hey, fellow creative! My name is Hayley Fogleman and I am the lead designer and creator of hf designs. I originally got into the design & tech field back in 2015 while working for a tech company. I quickly realized that my true passion lies in design and development, which inspired me to create hf designs. Since then, I have combined my communication design degree and marketing background to assist businesses with their digital online presence. I’ve loved turning hf designs into an all-around creative agency and feel blessed to have worked with so many other brilliant minds on projects for my clients. I am extremely passionate about helping brands grow and succeed and am constantly researching what’s on the horizon. I hope we can get to know each other better, as well as have the opportunity to work together towards success.
Our main mission is to merge passionate design with strategic thinking. By putting user experience first, we are not sacrificing an intuitive design for aesthetics. Instead, our goal is to bring both art and an intelligent design experience to the corporate world. We are constantly working toward ingenuity and invention, ensuring we are up to date on the latest trends and technologies, while also creating timeless design.