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The Importance of Making Your Creative Stand Out

October 13th, 2021
By Hayley Fogleman

With so many brands online and on social media, it can be easy to get lost in the sea of posts and promotions. Therefore, it’s crucial to ensure that your creative stands out and stops scrolling thumbs in their tracks. This is especially important during the holiday season when brands pull out all the stops to encourage shoppers to make purchases.

With this in mind, let’s explore the importance of utilizing eye-catching creative assets throughout your marketing strategy. We also have a few tips to help you do so!

 

Why Your Creative Needs to Stand Out

Here’s the thing: The internet can become pretty cluttered, especially around the holiday season. To stand out, you must capture your audience’s attention through enticing sales and branding that resonate with the people you’re trying to attract. It’s not easy to cut through the noise, but it can be done.

Imagery plays a significant role in this; in fact, studies show that visuals help users remember information for a longer period of time. Additionally, social media posts with images tend to perform 650 percent better than plain text posts in terms of engagement.

 

How to Make Your Creative Stand Out

Now that you know why your creative should stand out, let’s discuss how to do it. Here are four tips to help you get started:

 

1. Know Your Brand

From the Nike swoosh to Glossier pink, many iconic businesses are identified by their visual branding. Therefore, when creating imagery for the holidays and the rest of the year, it’s crucial to maintain a recognizable brand identity. This can be as simple as sticking with a consistent color scheme – studies show that color increases brand recognition by 80 percent. No matter what type of content you’re creating, be sure to include aspects of your branding.

This goes for seasonal creative, too; don’t let holiday elements overshadow your branding. The two should work together to create visuals that communicate seasonality while also remaining true to your brand.

 

2. Mix Up Your Visuals

You may be tempted to stick to images and static graphics throughout your campaign; however, to make your marketing efforts truly engaging, it’s best to include a variety of formats. So, whether you’re creating assets for paid advertisements or organic social media posts, consider switching up your strategy by adding branded videos and motion graphics.

Not only do videos and motion graphics break up otherwise static newsfeeds, but they also give users a better look at your products or services. In fact, almost half of all internet users actively look for videos related to products or services before making a purchase.

 

3. Be Original

It goes without saying that sticking to the status quo isn’t always the best way to keep eyes on your brand. To really stand out, it’s important to create original visuals that spark your audience’s interest – even if they’ve seen or interacted with your business hundreds of times. Of course, some trends are worth jumping on; just be sure to put your brand’s original stamp on any “trendy” content you share.

 

4. Know Your Audience

Whether you’re posting on Instagram, running ads on Facebook, or sending an email to your contact list, it’s crucial to know who’s seeing your creative. It’s always best to start any campaign by digging into your buyer personas. That way, you can ensure your visuals are relevant and enticing to the right audience.

With so many brands online and on social media, it can be easy to get lost in the sea of posts and promotions. Therefore, it’s crucial to ensure that your creative stands out and stops scrolling thumbs in their tracks. This is especially important during the holiday season when brands pull out all the stops to encourage shoppers to make purchases.

With this in mind, let’s explore the importance of utilizing eye-catching creative assets throughout your marketing strategy. We also have a few tips to help you do so!

WHY YOUR CREATIVE NEEDS TO STAND OUT

Here’s the thing: The internet can become pretty cluttered, especially around the holiday season. To stand out, you must capture your audience’s attention through enticing sales and branding that resonate with the people you’re trying to attract. It’s not easy to cut through the noise, but it can be done.

Imagery plays a significant role in this; in fact, studies show that visuals help users remember information for a longer period of time. Additionally, social media posts with images tend to perform 650 percent better than plain text posts in terms of engagement.

HOW TO MAKE YOUR CREATIVE STAND OUT

Now that you know why your creative should stand out, let’s discuss how to do it. Here are four tips to help you get started:

 

1. KNOW YOUR BRAND

From the Nike swoosh to Glossier pink, many iconic businesses are identified by their visual branding. Therefore, when creating imagery for the holidays and the rest of the year, it’s crucial to maintain a recognizable brand identity. This can be as simple as sticking with a consistent color scheme – studies show that color increases brand recognition by 80 percent. No matter what type of content you’re creating, be sure to include aspects of your branding.

This goes for seasonal creative, too; don’t let holiday elements overshadow your branding. The two should work together to create visuals that communicate seasonality while also remaining true to your brand.

 

2. MIX UP YOUR VISUALS

You may be tempted to stick to images and static graphics throughout your campaign; however, to make your marketing efforts truly engaging, it’s best to include a variety of formats. So, whether you’re creating assets for paid advertisements or organic social media posts, consider switching up your strategy by adding branded videos and motion graphics.

Not only do videos and motion graphics break up otherwise static newsfeeds, but they also give users a better look at your products or services. In fact, almost half of all internet users actively look for videos related to products or services before making a purchase.

 

3. BE ORIGINAL

It goes without saying that sticking to the status quo isn’t always the best way to keep eyes on your brand. To really stand out, it’s important to create original visuals that spark your audience’s interest – even if they’ve seen or interacted with your business hundreds of times. Of course, some trends are worth jumping on; just be sure to put your brand’s original stamp on any “trendy” content you share.

 

4. KNOW YOUR AUDIENCE

Whether you’re posting on Instagram, running ads on Facebook, or sending an email to your contact list, it’s crucial to know who’s seeing your creative. It’s always best to start any campaign by digging into your buyer personas. That way, you can ensure your visuals are relevant and enticing to the right audience.

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