hf designs

The Importance of An Intelligent Brand Initiative

August 25th, 2021
By Hayley Fogleman

Great design does more than just help your content look nice – it can also improve your marketing efforts. By choosing the right designs for your target audience, you can influence conversions and improve your return on investment (ROI). For example, studies show that images of people help to increase empathy, as audiences tend to feel a deeper connection to them. Therefore, utilizing this type of imagery in your marketing efforts can draw people to your website and increase the chances that they’ll move further down the purchase funnel.

 

Help Audiences Recognize Your Brand

Branding design helps your audience recognize your company, products, and content. Probably the most well-known advantage of branding is how it helps you identify with your audience. When you see a sign, letterhead, or blog post, it should be clear what company created it.

Along with creating a recognizable presence, branding design can also communicate specific messages about your business and its values, personality, and more.

 

Maximize your  Impact

Research has found that people remember 80% of what they see, but only 20% of what they read. If you only remember 20% of this blog post, then let it be this: your design should resonate with your audience. When you create your branding with a specific audience in mind, there is a greater chance that these people will remember and be drawn to your company. Businesses with clear, consistently branded designs have more impact on audiences because people know exactly what they can expect from them. They become used to a specific personality and thus begin to feel a certain kind of connection to it. 

Great design does more than just help your content look nice – it can also improve your marketing efforts. By choosing the right designs for your target audience, you can influence conversions and improve your return on investment (ROI). For example, studies show that images of people help to increase empathy, as audiences tend to feel a deeper connection to them. Therefore, utilizing this type of imagery in your marketing efforts can draw people to your website and increase the chances that they’ll move further down the purchase funnel.

HELP AUDIENCES RECOGNIZE YOUR BRAND

Branding design helps your audience recognize your company, products, and content. Probably the most well-known advantage of branding is how it helps you identify with your audience. When you see a sign, letterhead, or blog post, it should be clear what company created it.

Along with creating a recognizable presence, branding design can also communicate specific messages about your business and its values, personality, and more.

MAXIMIZE YOUR  IMPACT

Research has found that people remember 80% of what they see, but only 20% of what they read. If you only remember 20% of this blog post, then let it be this: your design should resonate with your audience. When you create your branding with a specific audience in mind, there is a greater chance that these people will remember and be drawn to your company. Businesses with clear, consistently branded designs have more impact on audiences because people know exactly what they can expect from them. They become used to a specific personality and thus begin to feel a certain kind of connection to it. 

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