hf designs

Everything You Need to Know About Custom Illustrations

October 27th, 2021
By Hayley Fogleman

In a sea of competition, many brands have a hard time standing out. Often, the sheer number of similar organizations making waves in the industry can make it difficult to stay afloat. However, many businesses have found success through strategic branding that’s supported by innovative, yet timeless design.

One design component that can set a brand apart from the crowd is a custom illustration. With this approach, you can create a unique design that potential customers will automatically associate with your organization.

Let’s take a closer look at custom illustrations, what they are, and why they matter.

 

What Is a Custom Illustration?

What pops into your head when you see two golden arches? How about a silhouette of a bitten apple? Most likely, your mind immediately jumps to two household brands – McDonald’s and Apple. Custom illustrations work in the same way as these ultra-recognizable logos, while also fitting in with today’s digital touchpoints. They can be used on your website, in social media graphics, and as the focus of your digital ads. Over time, these illustrations will become recognizable as part of your company’s brand.

 

The Benefits of Custom Illustrations

Visual assets make a connection that’s stronger and more memorable than words alone. This connection becomes part of the brand, no matter the channel or presentation. Custom illustrations are unique in that they follow your brand throughout all of your marketing efforts, including:

– Emails

– Website Graphics

– Print Collateral

– Social Media Posts

– Shareable Infographics

Consumers, regardless of whether they are business-to-business (B2B) buyers or business-to-consumer (B2C) shoppers, are visual creatures. In fact, studies show that when you pair an image with information, 65 percent of people will remember it. However, with words and data alone, this number drops to roughly 10 percent. Custom illustrations are an ideal way to satisfy this visual need and can help your audience notice and remember your brand, too.

In a sea of competition, many brands have a hard time standing out. Often, the sheer number of similar organizations making waves in the industry can make it difficult to stay afloat. However, many businesses have found success through strategic branding that’s supported by innovative, yet timeless design.

One design component that can set a brand apart from the crowd is a custom illustration. With this approach, you can create a unique design that potential customers will automatically associate with your organization.

Let’s take a closer look at custom illustrations, what they are, and why they matter.

WHAT IS A CUSTOM ILLUSTRATION?

What pops into your head when you see two golden arches? How about a silhouette of a bitten apple? Most likely, your mind immediately jumps to two household brands – McDonald’s and Apple. Custom illustrations work in the same way as these ultra-recognizable logos, while also fitting in with today’s digital touchpoints. They can be used on your website, in social media graphics, and as the focus of your digital ads. Over time, these illustrations will become recognizable as part of your company’s brand.

THE BENEFITS OF CUSTOM ILLUSTRATIONS

Visual assets make a connection that’s stronger and more memorable than words alone. This connection becomes part of the brand, no matter the channel or presentation. Custom illustrations are unique in that they follow your brand throughout all of your marketing efforts, including:

– Emails

– Website Graphics

– Print Collateral

– Social Media Posts

– Shareable Infographics

Consumers, regardless of whether they are business-to-business (B2B) buyers or business-to-consumer (B2C) shoppers, are visual creatures. In fact, studies show that when you pair an image with information, 65 percent of people will remember it. However, with words and data alone, this number drops to roughly 10 percent. Custom illustrations are an ideal way to satisfy this visual need and can help your audience notice and remember your brand, too.

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