Is a New Website Redesign Worth It?

Is a New Website Redesign Worth It? November 24th, 2021 By Hayley Fogleman Maybe your current site doesn’t look trustworthy, maybe the language is off-brand, or maybe you are missing strong calls to action. A new responsive website build by hf designs can tackle these problems. Increased Website Traffic If your website sits for too […]

The Importance of Having a Brand Style Guide & How to Create One

The Importance of Having a Brand Style Guide & How to Create One November 10th, 2021 By Hayley Fogleman Brand style guides serve as rulebooks that detail all of the essential aspects of your branding – from colors to fonts, logos, and more. These guidelines are essential for companies of all sizes, as they take […]

Your Guide to Social Media Planning for the Holiday Season

Your Guide to Social Media Planning for the Holiday Season November 3rd, 2021 By Hayley Fogleman When it comes to holiday planning and social media, one of the most common mistakes is failing to get an early start. Many brands think they can come in a week or two before the holiday season gets underway […]

Everything You Need to Know About Custom Illustrations

Everything You Need to Know About Custom Illustrations October 27th, 2021 By Hayley Fogleman In a sea of competition, many brands have a hard time standing out. Often, the sheer number of similar organizations making waves in the industry can make it difficult to stay afloat. However, many businesses have found success through strategic branding that’s supported […]

The Importance of Making Your Creative Stand Out

The Importance of Making Your Creative Stand Out October 13th, 2021 By Hayley Fogleman With so many brands online and on social media, it can be easy to get lost in the sea of posts and promotions. Therefore, it’s crucial to ensure that your creative stands out and stops scrolling thumbs in their tracks. This […]

What Questions Should We Be Asking Our Audience?

What Questions Should We Be Asking Our Audience? September 29th, 2021 By Hayley Fogleman You have spent time and energy tracking keyword performance, creating fantastic content, and doing everything you can to gather leads with the hope they turn into customers. Your website may be ranking well and traffic is high, but the problem is those […]

Accessible Brand Colors: How Customers View Your Company Logo

Accessible Brand Colors: How Customers View Your Company Logo September 22nd, 2021 By Hayley Fogleman Have you ever considered how vision impairments affect the way people perceive your brand? According to the Centers for Disease Control and Prevention (CDC), many companies don’t, and 6% of Americans report having vision impairment issues. Beyond that, around 8.5% of people in the […]

Develop Your Brand’s Tone of Voice

How to Develop Your Brand’s Tone of Voice September 8th, 2021 By Hayley Fogleman What is tone of voice, and why is it so important in writing? When writing blogs, webpages, or any professionally published work for a client or brand, tone of voice is a crucial part of the process. For starters, the tone of […]

Hiring an Agency vs. Building In-House

Hiring an Agency vs. Building An In-House Team September 1st, 2021 By Hayley Fogleman Every business reaches the point where a decision must be made regarding its marketing plan. You worry over the idea of leaving part of your company’s responsibilities to outsiders, but the costs associated with hiring someone in-house are too much. So, […]

The Importance of An Intelligent Brand Initiative

The Importance of An Intelligent Brand Initiative August 25th, 2021 By Hayley Fogleman Great design does more than just help your content look nice – it can also improve your marketing efforts. By choosing the right designs for your target audience, you can influence conversions and improve your return on investment (ROI). For example, studies show […]