Minimalism in Design – How to Balance Boring and Beautiful

Minimalism in Design – How to Balance Boring and Beautiful November 3rd, 2021 By Hayley Fogleman One of the most important goals of branding is to effectively communicate messages to an audience. However, information about your brand’s identity can become lost when surrounded by overcomplicated, detail-heavy design. Therefore, it’s crucial to choose branding that highlights your key messages, rather than drowning them out. […]

The Importance of Having a Brand Style Guide & How to Create One

The Importance of Having a Brand Style Guide & How to Create One November 10th, 2021 By Hayley Fogleman Brand style guides serve as rulebooks that detail all of the essential aspects of your branding – from colors to fonts, logos, and more. These guidelines are essential for companies of all sizes, as they take […]

Everything You Need to Know About Custom Illustrations

Everything You Need to Know About Custom Illustrations October 27th, 2021 By Hayley Fogleman In a sea of competition, many brands have a hard time standing out. Often, the sheer number of similar organizations making waves in the industry can make it difficult to stay afloat. However, many businesses have found success through strategic branding that’s supported […]

The Different Types of Graphic Design Explained

The Different Types of Graphic Design Explained October 20th, 2021 By Hayley Fogleman Graphic design is a specialized form of communication that relies on imagery, color, typography, and style to present ideas and tell a story. There are eight different kinds of graphic design, and it’s important to understand how they work and what makes […]

The Importance of Making Your Creative Stand Out

The Importance of Making Your Creative Stand Out October 13th, 2021 By Hayley Fogleman With so many brands online and on social media, it can be easy to get lost in the sea of posts and promotions. Therefore, it’s crucial to ensure that your creative stands out and stops scrolling thumbs in their tracks. This […]

Accessible Brand Colors: How Customers View Your Company Logo

Accessible Brand Colors: How Customers View Your Company Logo September 22nd, 2021 By Hayley Fogleman Have you ever considered how vision impairments affect the way people perceive your brand? According to the Centers for Disease Control and Prevention (CDC), many companies don’t, and 6% of Americans report having vision impairment issues. Beyond that, around 8.5% of people in the […]

The Importance of An Intelligent Brand Initiative

The Importance of An Intelligent Brand Initiative August 25th, 2021 By Hayley Fogleman Great design does more than just help your content look nice – it can also improve your marketing efforts. By choosing the right designs for your target audience, you can influence conversions and improve your return on investment (ROI). For example, studies show […]